Remarketing targets users who have already visited your website but have not converted. With Google Ads retargeting services, you can re-engage those visitors with tailored ads to bring them back and complete a desired action.
Local Service Ads(Google Ads)
Drive Lucrative Results on the Right Channels
Get Maximum Returns
on Your Advertising Investment
Google Ads is a very effective marketing tool, but used incorrectly, it can be very costly. It is, arguably, the best way of generating leads as it is estimated to generate $8 profit for every $1 spent.
The average conversion rate for Google search Ads across every industry is now 4.2% and has been reported to exceed 6% in certain industries.
The Google Ads platform is designed to be user friendly, anyone can create an ad campaign in a matter of minutes. That being said, proper management of the platform will result in a higher return on ad spend, and thus an improved bottom line.
Need assistance in configuring Google Ads Manager for the first time?
Our specialists configure, supervise, and optimize campaigns to steer qualified leads toward your website and other online properties. Gain ad revenue and decrease acquisition costs with Limo Marketing Google Ads management services.
Our specialists will assign you a Google Ads campaign with the focus of helping you reach your desired audience and increasing the amount of leads on your website. Our agency is able to decrease the cost per lead and increase ad conversions while still achieving the benchmarks set.
Bring Google’s advertising placements to the next level in scale and in results at Limo Marketing by utilizing the dashboards and ads they have to offer paired with our know-how.
What You Need To Know About Google Ads Manager
To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.
What Are Google Ads?
Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.
These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.
Google Ads offers brands many ways to be seen:
- Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
- Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
- Video Ads: Video ads appear on YouTube before or during a video.
- Shopping Ads: These product listings appear in Google search results when users search for specific products.
How Does Google Ads Work?
The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad.
However, unlike traditional pay-per-click advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.
Ads targeting specific keywords will appear on the search results page when someone searches for that keyword. The more relevant your ad is to the user’s search query, the higher it will rank on the page.
This means that businesses need to strategically choose their keywords and create high-quality ads to see success with Google Ads.
A Google Ads management agency like Limo Marketing can help enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.
Advertising With Google Ad Manager
Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense and Ad Exchange.
Ad Manager is the ideal solution if you need:
- A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games)
- Efficiently manage substantial ad revenue from direct deals with buyers
- Utilize third-party networks to compete for advertising space
- Access more detailed reports for in-depth insights
How Google Ad Manager Works
With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:
- Define your ad units – the designated locations on your website or app to display ads.
- Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
- The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
- Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
- Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.
What Data Can You Access on Google Ad Manager?
Google Ad Manager offers access to an extensive amount of data.
Users can generate reports to analyze performance over weeks, quarters, months or specific date ranges.
Additionally, reports can be sorted based on various dimensions such as Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources and bid ranges.
Ready to boost your ad revenue? Limo Marketing AdWords management agency can optimize your ad campaigns, ensuring every ad dollar is well-invested in driving qualified leads to your website.
The Two Types of Google Ads Manager Accounts
The free version of Google Ads Manager (GAM) is already impressive, but Google also offers a paid version with additional features and benefits.
Here are the fundamental differences between the two and how your business can benefit from each:
Ad Manager for Small Businesses (FREE)
Google Ad Manager for small businesses is a free ad server ideal for starting enterprises or publishers lacking sufficient resources to invest in advertising.
Here are some key benefits:
- Access to Google’s AdSense network and additional third-party networks
- Optimized for mobile and video ads
- Line item management, forecasting and targeting capabilities
- Historical data
- Customized reporting
- Access to application programming interface (API) for ad trafficking and optimization
Ad Manager 360 (PAID)
Google Ad Manager 360 is a premium service that offers all the features of the standard version, with added capabilities for enhanced ad inventory management and revenue optimization.
Here are some key benefits:
- Direct support from Google
- Access to first-party audience segments
- Advanced video options (e.g., dynamic ad insertion and plodding)
- Ad units with five levels of hierarchy (only 2 for the free version)
- Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting and future sell-through
Not sure which is right for your business? Let Google Ads agency guide you in selecting the best Google Ad Manager account for your unique needs. Get in touch today for a free consultation with our Adwords PPC management specialists.
Ad Manager, AdSense and AdMob: What Is the Difference?
While all three platforms fall under the Google advertising umbrella, they serve different purposes and target different types of publishers.
- Google AdSense enables small to medium-sized publishers to earn revenue by displaying ads on their websites.
- Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
- Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It provides more advanced features for larger publishers who have significant direct sales.
This chart from Google highlights the key differences between these three platforms:
All three platforms work in tandem to help businesses achieve their advertising goals and generate revenue through ad placements. No matter which platform(s) are right for your business needs, Google Ads services can help you manage your ad campaigns with ease.
Why Your Business Needs Google Ad Management
Craft and Manage Highly Engaging Ads That Drive Profits
Mismanaged online advertising can lead to a loss of trust and an audience fatigued by irrelevant or intrusive ads. Users may use ad blockers, depriving you of valuable opportunities to monetize your website traffic.
A Google Ads manager can help you avoid these pitfalls and maximize the return on your investment (ROI) in online advertising.
Here are some compelling reasons why your business needs AdWords PPC management services:
Limo Marketing Google Ad Management Services
Fully Integrated Solutions To Improve Your Ad Quality Score
Google Ad Management Implementation Process
Limo Marketing follows a specific growth formula to ensure success for your campaigns:
1
Paid Search Analysis
Our Ads management services begin with a thorough analysis of your current or past AdWords campaigns to identify areas for improvement and ways to boost returns.
2
Campaign Setup
With a deep understanding of your business and target audience, we build your campaigns from the ground up or improve your existing ones for maximum performance.
3
Ad Variation Testing
Once the ad copy is finalized, our Google Ads agency specialists perform A/B testing to determine the best-performing ads.
4
Conversion Tracking
The ads will be monitored to identify which groups generate the highest number of leads and sales over a time period. Then, we will make adjustments to both the ad copy and landing pages to concentrate on the keywords with the best outcomes.
5
ROI Analysis
There are two phases to this process: removing non-performing keywords and finding new ones to experiment with. This phase includes testing different landing pages, optimizing ad placements and tweaking budgets to achieve maximum ROI.
6
Maintenance and Reporting
Google Ads is constantly evolving, and our Google Ads company stays on top of any changes that may affect your campaigns. We also provide regular reports so you can stay informed about the progress of your campaigns.
Why Choose Limo Marketing for Your AdWords Management Services
Benefit From the Expertise of a Certified Google Partner
As a certified Google Partner, Limo Marketing has proven expertise in managing successful AdWords PPC management campaigns. For over 16 years, we have provided exceptional PPC management services to our clients with a focus on ROI-driven results.
Choose our Google Ads agency to benefit from:
Google Ads Management FAQs
Search engine optimization (SEO) is optimizing your website to rank organically in search engine results. In contrast, Google Ads allows businesses to pay for placement at the top of those search results. While SEO is a long-term strategy, Google Ads delivers immediate visibility, making it a key tool for driving fast, targeted traffic.
There’s no universal answer. Many businesses begin with a small daily budget and increase it once they see a positive return. Google Ads campaign management can help determine the most cost-effective spending strategy to meet your unique goals.
Yes. Small businesses can compete in local markets with limited resources using well-targeted ad campaigns. A Google Ads agency for small business can provide tailored strategies that focus on high-converting keywords and relevant audiences.
Google Ads is easy to launch but hard to master. Working with professionals like a Google Ads PPC agency gives you access to advanced tactics and strategic decision-making that drive better ROI than a DIY approach.
Google Ads provides metrics like impressions, clicks and conversions. A reputable provider of Google AdWord services can help you interpret those numbers to understand performance and measure success against business outcomes.
Absolutely. Google Ads supports multiple languages and geographic locations. You can segment audiences by region, language or interest to broaden your reach or localize your campaigns. Many AdWords marketing agency partners help businesses effectively expand their advertising to international markets.
Not at all. Service-based businesses, local shops, B2B providers and even nonprofits can benefit from Google Ads. Companies use it to generate leads, increase phone calls, grow email signups and drive foot traffic. A knowledgeable Google Ads marketing services provider can match the ad format to your goals.
Start by evaluating experience, case studies and whether their services align with your goals. Look for transparency, industry certifications and strategic flexibility. The best Google Ads expert agency also offers personalized support and regularly communicates results.
